Blink, and it’s gone.

Leads are a little like momentum – when they’re hot, they move fast. And when they’re cool… they usually don’t come back.

Try the 15-60-24 Follow-up rhythm:

15 minutes (best case)

Goal: Acknowledge instantly + secure the next step.

Do:

• Short reply: “Thanks for reaching out – we’re here to help.”
• Ask 1 – 2 clarifying questions.
• Offer a next step: book a call/ measure/ showroom visit

60 minutes (back-up rule)

Goal: If 15 minutes isn’t possible, respond within the hour.

Do:

• Confirm you’ve received it.
• Give a realistic timeframe: “I’ll come back to you by 3 pm today with options.”
• Keep it human and specific (no generic auto-response).

24 Hours (follow-up if no reply)

Goal: Stay visible without being pushy.

Do:

• A gentle nudge: “Just checking you saw this – happy to help.”
• Re-offer the next step + make it easy: “Can I give you a quick call?”

If you tighten one thing this week, make it speed to lead – it’s the fastest conversion level you can pull.